TOBY BURROWS - Information Architect

What is information architecture?

Information architecture is the intellectual design and structure of an information service.

It "involves the design of organization, labeling, navigation, and indexing systems to support both browsing and searching." (Rosenfeld and Morville)

Good information architecture, like good design, should be almost invisible. Poor information architecture, on the other hand, is all too obvious - as you can see on many Web sites!

My work

I have worked on several major projects to design information services, either as the main information architect or as a member of the project design team.


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Last updated: May 2005

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